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Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
Loyalty programmes are undoubtedly powerful tools for engaging consumers but customers across the GCC are tired of the same old offer of points and discounts. New research by tms reveals …
Jack Morton's new research explores consumers’ shifting attitudes toward data privacy and brand trust
ArabAd's staff
Research by WARC Advisory and MSQ examines the role of rituals in consumers' lives and the opportunities brands can unlock
90% of Middle East SMBs expanded internationally with advertising
ADL presents HEIs' foundational role in advancing innovation hubs in the Middle East
InsightLab ME, a new market research company launches in the region
Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer
Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
Majority of UAE consumers unhappy with their mobile apps, finds new AppsFlyer report
New research reveals the challenges of parental control over online teen activities
The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
New research reveals how people engage with brands using images
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