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The Impact of digitization on discovery and loyalty in the Kingdom of Saudi Arabia’s restaurant industry
New research reveals how people engage with brands using images
New study shows the impact of emotional resonance on consumer behavior
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
Sensitive data is being shared to ChatGPT every hour of the working day, finds Netskope research
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds
UAE consumers want brands to understand them, reveals ServiceNow survey
Wunderman Thompson's latest research finds that consumers want brands to wow them
New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
Earned Effect study outlines the business impact of campaigns that earn coverage and conversation
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