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'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront
ArabAd's staff
Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence of Ramadan.
From Cookies to Collaboration: RMNs are the new gold standard in advertising
Paul Wright, AppsFlyer
Paul Wright, General Manager - Western Europe and MENAT at AppsFlyer, explains the value of a Retail Media Network (RMN) for retail marketers, particularly in a privacy-first world.
To win in 2025, brands must adapt to the rapid evolution of retail media
Rajesh Verma, Epsilon Middle East
JAC and Brodmann transforms car buying experience in Iraq
ArabAd's staff
Faden Media and Tamimi Markets forge strategic partnership to elevate retail advertising
ArabAd's staff
TikTok’s latest shopping report highlights strategies to enhance business performance in Q4
Publicis Groupe acquires marketing company Mars United Commerce
NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
NielsenIQ reveals new insights on GCC shoppers
Snapchat partners with ROI Hunter to supercharge retailers’ performance
NielsenIQ Retail Spend Barometer highlights UAE and KSA's retail trends within the FMCG & T&D space
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