TAGS
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Ghada Azzi
IS THERE ANY HOPE TO SEE LEBANON REGAIN ITS STATUS AS THE CREATIVE HUB OF THE MIDDLE EAST? AND WHAT’S NEEDED FOR LEBANESE ADLAND TO THRIVE AGAIN?Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and globally. He notes the absence of effective communication strategies, thoughtful …