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Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024
ArabAd's staff
We all know Saudi is big on Football, but how much? Amazon Alexa’s data shows that customers have asked about the sport more than five million times in 2024 alone. …
How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results
Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales during Black Friday (29 November).
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
The very real dangers of brand bidding and how brands can deal with it
Artem Rudyuk
India has the highest search engine market share of Google at 94%
THIS technology was discussed over 170,000 times in 2021
