TAGS
- The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the profound power of storytelling and the art of crafting captivating …
- Public relations in the dock
Iain Akerman
Public relations in the GCC is thriving, and yet PR practitioners continually fail at media relations. Are journalists rightfully disgruntled, or has the PR industry moved on to bigger and …
- TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper
- Canon and Dubai Business Women Council conclude 'Women Who Empower' initiative
- Beko's new campaign transports viewers into a classic murder mystery plot-- a true delight to watch ArabAd's staff
- A new independent group of agencies is born with global footprint including Dubai and Riyadh
- TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
- blinx, a new digital media hub, officially launches in the Middle East
- Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling
- Saudi Arabia’s cultural renaissance Iain Akerman
- From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look Ghada Azzi
- CNN Arabic and the Abdulla Al Ghurair Foundation for Education embark on storytelling and youth development partnership
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