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Media Group IMI rolls out a refreshed brand identity marking a milestone journey
ArabAd's staff
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Why are stories so impactful? Nadim Khoury, Director of Marketing and Public Relations for Media City Qatar, stresses on the profound power of storytelling and the art of crafting captivating …
Public relations in the dock
Iain Akerman
TBWA\RAAD and TikTok release 'Storytelling in the Next Creative Renaissance' white paper
Canon and Dubai Business Women Council conclude 'Women Who Empower' initiative
Beko's new campaign transports viewers into a classic murder mystery plot-- a true delight to watch
ArabAd's staff
A new independent group of agencies is born with global footprint including Dubai and Riyadh
TikTok's ‘What's Next Trend’ report introduces the concept of 'Creative Bravery'
blinx, a new digital media hub, officially launches in the Middle East
Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling
Saudi Arabia’s cultural renaissance
Iain Akerman
From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look
Ghada Azzi
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