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'Relax, it’s iPhone': Apple’s latest campaign brings Saudi soap opera drama to the forefront
ArabAd's staff
Apple's latest advertising campaign in Saudi Arabia draws inspiration from the nation's cherished soap operas, tying into the cultural essence of Ramadan.
Machine learning remains the fastest-growing sector in the AI revolution
ArabAd's staff
Metaverse gaming about to hit a record high
ArabAd's staff
The Middle East continues to be a hub for growth in both FMCG and T&D, reveals NielsenIQ
ArabAd's staff
Nvidia's meteoric rise in the semiconductor market is shaking up the industry
ChatGPT remains the clear market leader, as per Altindex data
Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData
ArabAd's staff
AI Assistants in Research: Friend or Foe?
Atlai, the Saudi-made AI platform, launches a more powerful version to address pressing climate challenges
ArabAd's staff
New research finds omnichannel advertising outperforms traditional multichannel
ArabAd's staff
iPhone has surpassed an extraordinary $2 trillion in lifetime sales
ArabAd's staff
Volvo pioneers an AI-driven brand film for its return to Saudi Arabia
Rebecca Isaac
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