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Snapchat and Disney in a groundbreaking collab that illustrates how AR can enhance storytelling
WPP and the American Society of Clinical Oncology capture the sound of destroyed cancer cells to create ‘The Most Beautiful Sound’
WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
Seedtag launches industry first generative AI capability for contextual dynamic creatives
AppsFlyer unveils measurement, analytics and data clean room support for ChatGPT plugins
Bayt.com adopts AI to enhance candidate evaluation process
Deloitte reveals Technology FAST 50 rankings
MBRSG launches major report on advancing AI impact on the digital economy in Dubai
Snap launches ARES to bring the power of its augmented reality to businesses
Communication experts share actionable insights into immersive marketing at MENA Effie TLP
