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Wunderman Thompson's latest research finds that consumers want brands to wow them
Seven trends to keep an eye on in the marcomms industry in 2023
Tito Ribeiro, the Brazilian marketer, has been studying global trends in digital marketing in detail since 2015. He shares a list of seven market trends for 2023.
Search advertising, forecast to be worth $350.4bn in 2023, is set for unprecedented disruption from retail media, social media and AI
Industry experts share social media trends expected in 2023 ArabAd's staff
Online video emerges as an effective format in an evolving media landscape
WARC Awards for MENA Strategy 2022 - Insights uncovered
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Roman Vrublivskyi
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
Global ad spend in publishing media set to decline, finds new WARC analysis
Sony MEA identifies key trends set to dominate the digital landscape in 2023
SOCIALEYEZ identifies key digital trends in 2023
WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards