TAGS
- Global advertising spend to surpass $1trillion for the first time
A new study from WARC, the specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – …
- Seven Media to help launch The Final Pitch in the UAE; Gregg Fray named one of the show’s strategic advisors and on-screen mentors
ArabAd's staff
- MBC Media Solutions to adopt new audience measurement tool ‘KSA TAM’ ArabAd's staff
- Cedars Art Production secures the adaptation of internationally acclaimed Lebanese drama 'Al Hayba' ArabAd's staff
- Al Arabiya introduces English-language news segments and new shows ArabAd's staff
- RT launches bold OOH campaign in Africa tackling anti-neocolonialism ArabAd's staff
- New research highlights transparency and quality lessons for MENAT advertisers
- Data transparency reignites Gen Z advertisers Edward Siavo
- MBC GROUP secures three-year deal renewal with Paramount Global Content Distribution
- MBC GROUP to launch and operate a brand-new TV channel dedicated to Saudi culture
- Volkswagen and hit show Carpool Karaoke Arabia extend partnership
- Sephora celebrates Saudi talent with the first season of Saudi Idol