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- Kitkat hijacks The Voice TV breaks
Usually, a program stops and goes on a break for a while, while brands appear in the break to advertise. But the team at Publicis Dubai felt that for Kitkat …
- ‘The future of TV is Addressable’
Iain Akerman
Traditional television is thriving but it will have to become more personalised and more interactive if it is to prosper in the longer run