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MCN’s media agencies rank top of RECMA’s Middle East 2024 report
UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign
ArabAd's staff
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
New senior hire to lead and scale UM’s strategy practice across the MENAT region
UM Turkey creates groundbreaking global-first AI app for MediaMarkt
L'Oréal and UM MENAT use DV Authentic Brand Suitability to optimise campaign
UM MENAT and Teads join forces to drive advertising sustainability and pioneer carbon-neutral goals in Saudi Arabia
UM MENAT extends marketing support to female entrepreneurs on global Impact Day
UM MENAT wins big at MMA Smarties MENA Awards
UM presented a global-first Brand Lift study with TikTok at an exclusive event
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