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WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies
When a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO
ArabAd's staff
Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This was the concept behind Comfort’s latest campaign.
Unilever’s UAE sustainability initiative boost sales, shows consumer support for green choices
ArabAd's staff
Unilever named Creative Marketer of the Year at Cannes Lions 2024
AXE named Official Sponsor of the FIFAe Finals 2023
Alessandro Manfredi: ‘Purpose is not a fad; it is just a much better way of doing business’
Nils Adriaans
Memac Ogilvy and Dove launch an empowering campaign that carries the beauty brand’s Self Esteem Project
World Out of Home Organization schedules ‘Sustainability in OOH’ top panel for MENA regional Forum
MMS and LUX Arabia put women in the spotlight with new campaign that aims to redefine femininity
Unilever Progressing Towards Its Waste-Free World Ambitious Commitments
Social Enterprise Thankyou Launches a Bold Initiative to Help End Extreme Poverty by Seeking Partnership with Competitors P&G and Unilever
The Client Dilemma
By Iain Akerman
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