Viewpoint

POV

Un-Branding Lebanon

Ibrahim Lahoud, Brand Lounge 14 Jul, 2025

Free Talk

The Silent Influence: How Audio Shapes Buying Decisions Without You Knowing

Roudny Nahed, MusicGrid 9 Jul, 2025

Digital/Tech

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Industry Talk

Creating Work That Matters: How Purpose-Driven Results Shape Perception

Nadim Khoury, Media City Qatar 14 Mar, 2025

Everything AI

AI Assistants in Research: Friend or Foe?

10 Mar, 2025

Branding

Saudi Arabia‘s State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media  13 Jan, 2025

Advertising

Roger Halaby on Narcissistic Consumers

Roger Halaby, Hanging Gardens 2 Jan, 2025

Advertising

To win in 2025, brands must adapt to the rapid evolution of retail media

Rajesh Verma, Epsilon Middle East 23 Dec, 2024

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

Industry Talk

A Glitch in Modern Communication

Roger Halaby, Hanging Gardens 23 Oct, 2024