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Israel-Gaza: Brands, Boycotts and Blowback Iain Akerman
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab world could be long-lastingThe Future of Work in the Age of AI Karl Escritt, Like Digital & Partners
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says Karl Escritt, CEO of Like Digital & Partners.
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
Is ‘Attention’ Getting Your Attention? Arpit Saxena, OMG
The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
An unstoppable force: Why influencer marketing will dominate the future of MarCom Marwa Kaabour
Five ways the FMCG industry contributes to the economy Naji Haddad
Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
COP28 to drive demand for PR services in the UAE Firas Sleem
Technology and the pursuit of self-discovery Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all