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Creating Work That Matters: How Purpose-Driven Results Shape Perception
Nadim Khoury, Media City Qatar
Why do some brands build lasting influence while others fade into noise? 'The answer isn’t visibility - it’s purpose,' states Nadim Khoury, Director of Marketing & Communications at Media City …
AI Assistants in Research: Friend or Foe?
This piece delves into the evolving role of AI in academic and professional research environments, exploring both the transformative benefits and the potential drawbacks of relying on these digital aides.
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Saudi Arabia State of Branding
Ibrahim Lahoud, Brand Lounge
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, Serviceplan Arabia
How Connected TV is Transforming Consumer Engagement!
Gagan Uppal, Xapads Media
Roger Halaby on Narcissistic Consumers
Roger Halaby, Hanging Gardens
Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World
Aya Hammad, Warner Bros MENA
To win in 2025, brands must adapt to the rapid evolution of retail media
Rajesh Verma, Epsilon Middle East
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
Influence is Evolving, and Creators are Leading
Amine Al adem, Spark Foundry
A Glitch in Modern Communication
Roger Halaby, Hanging Gardens
What it means for brands to act morally, as acting ethically is no longer enough
ArabAd's staff
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