TAGS
Israel-Gaza: Brands, Boycotts and Blowback
Iain Akerman
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab world could be long-lasting
The Future of Work in the Age of AI
Karl Escritt, Like Digital & Partners
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says Karl Escritt, CEO of Like Digital & Partners.
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Is ‘Attention’ Getting Your Attention?
Arpit Saxena, OMG
The great mismatch: What brands need vs what major PR agencies focus on
Amani Ghanem, Keel Comms
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
Five ways the FMCG industry contributes to the economy
Naji Haddad
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
COP28 to drive demand for PR services in the UAE
Firas Sleem
Technology and the pursuit of self-discovery
Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
