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AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
Consumer and advertiser investment in over-the-top (OTT), the delivery of premium video content via the internet, is rising rapidly worldwide, with spend set to reach a projected $129.3bn by 2023. …
TBWA\Raad wins Grand Prix at WARC Prize for MENA Strategy
ArabAd staff
The WARC Prize for MENA Strategy has announced its winners. This free-to-enter awards scheme designed to gather and establish a regional body of strategic work that has proven its effectiveness …
