WPP

Media

WPP Media Launches, Ushering in a New AI Era for Global Advertising

ArabAd staff 29 May, 2025

Advertising

WARC unveils its Media 100 Rankings featuring most awarded campaigns and companies

23 Mar, 2025

News In Brief

Coca-Cola turns emojis into real-world tasty offers for Saudi consumers

ArabAd's staff 20 Nov, 2024

News In Brief

Global sonic branding agency, amp, appoints Reiner Erlings as Managing Director for Middle East/APAC regions

ArabAd's staff 14 Nov, 2024

Ads of the Week

The LäNd, Germany’s industrial hub, seeks to solve skilled labour shortage with interstellar recruitment campaign

ArabAd's staff 30 Sep, 2024

News In Brief

WPP chosen as Colgate-Palmolive’s agency of record for Amazon in Europe

24 Jul, 2024

News In Brief

GroupM unveils a new chapter of success in the MENA region

3 Jun, 2024

News In Brief

WPP invests in new German agency OH-SO Digital

8 Feb, 2024

News In Brief

WPP's Hill & Knowlton and BCW merge to form Burson

27 Jan, 2024

News In Brief

Wavemaker MENA wins the L'Oréal media account

19 Dec, 2023

News In Brief

CEO of Landor & Fitch joins WPP as Chief Client Officer

9 Nov, 2023

News In Brief

WPP and Sprinklr to bring AI-powered customer experience management solutions to brands

7 Nov, 2023

News In Brief

WPP appoints new Global Chief People Officer

1 Nov, 2023

News In Brief

WPP merges Wunderman Thompson and VMLY&R to create global powerhouse in VML

17 Oct, 2023

News In Brief

BPG to double down on investment in AI tools

13 Oct, 2023