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Why co-creation has become essential for brands targeting Gen Z Ahmed Abd El-Moneim, Eyedias
Tawazun, Bayanat and Endless Studios launch a competition for tomorrow’s game changers
TikTok, INJAZ Al Arab and INJAZ Saudi to inspire Saudi youth with key employability skills
Majid Al Futtaim challenges AUD students to imagine Dubai in the future through an AI-led competition
Athar Festival to host six Young Talent Academies
Snap puts in place new measures to guide youth towards safer online experiences
Will advertising’s glorification of AI ruin GenZ’s mental health?
Wunderman Thompson's latest research finds that consumers want brands to wow them
New research by Sila Insights examines the changing lifestyle priorities of Gen Z and millennials during Ramadan
VICE Media Group unveils 'The State of Arab Youth' survey