Today storytelling, content and interaction have proven to create impact and hence content marketing initiatives are believed to be the way forward. This means that any brand keen to stay ahead of the competition has to become a content publisher.
One pioneering firm is reinventing itself to answer the digital marketing needs and challenges of this bold new era, turning brands into content publishers: Eastline Digital based in Beirut and Dubai. This breakthrough move seems to be a natural progression for the regional digital marketing agency that is anchored in experience and insight amassed since 2006.
To help brands connect with consumers as successful content publishers, the firm has been restructured into three strategic entities, each specialized in a key digital marketing component: the agency, the content and the technology.
This unique trio set-up is spearheaded by the three founders of Eastline Digital, Marc Dfouni, Nemr Nicolas Badine and Wissam Badine, and is built on three companies grounded in expert focus to deliver optimal results.
Eastline Digital is “the agency” that leads regionally on account management, digital marketing strategy, social media marketing, search marketing, media planning, creativity and design, client relationship, and social media impact as well as a Eastline Academy that is focused on training and consultancy.
DeafCat Studios is “the content” production arm at the regional vanguard of content marketing strategy, content production, video production and editing, content localization, translation, voice over, subtitling, and content analysis and optimization.
SPRKL is “the technology” company that focuses on content delivery, provides data intelligence and innovates with adtech solutions. It provides programmatic media buying, optimization and performance analysis services to clients all over the world from its offices in Dubai, Beirut and Turkey.
Together these three firms are geared to provide an innovative approach to digital marketing that is tailored for the times and gives brands the edge they need as content publishers.