• OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
• UNWTO and CNN partner to Inspire people to dream of destinations to visit with ‘Travel Tomorrow’ campaign
• The UAE positioned to become digital education leader

• Effie celebrates ten years of championing campaigns that make a difference
• Edelman and Ogilvy star at the Luum Awards, the global festival for purpose-driven communications
• Five agencies from the Middle East honored with LIA 2024 prestigious ‘Of The Year’ awards

• Lexus flips its logo to mark Eid Al Etihad, UAE’s National Day
• Media Group IMI rolls out a refreshed brand identity marking a milestone journey
• tpay unveils a bold new brand identity

• MullenLowe MENA premiers UAE’s longest film to confront the unsettling reality of smartphone addiction

The endless scroll of social media isn’t just a time drain, it’s affecting cognitive development and contributing to issues such as ADHD, depression, and anxiety. Beyond its impact on mental health, excessive screen time is also taking a toll on education. Global PISA test scores reveal significant declines in reading, …