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Advertising
Saudi Arabia, the Land of Now
ArabAd's staff
Having welcomed over 100 million tourists in 2023, Saudi is the land of now or so it seems. This boom has continued in 2024, with … -
Advertising
An-Nahar’s bold marketing stunt backfires: the Lebanese flag with a red stripe sparks controversy
Rebecca Isaac
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Advertising
TBWA\RAAD Saudi Arabia: Re-laying the foundations for success
Iain Akerman
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Advertising
The Magnetic Lure of Saudi Arabia
Iain Akerman
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Advertising
The fundamentalists of Das Kapital
Iain Akerman
Editor's Picks
Industry TalkCreating Work That Matters: How Purpose-Driven Results Shape Perception
Nadim Khoury, Media City Qatar
Ads of the WeekWhen a scent captures attention and forges a lasting bond, it has to be Comfort.. and PIMO
ArabAd's staff
DigitalNew interactive ad format introduced by Tarek Nour Group set to change the VOD experience
Ghada Azzi
DigitalAI Assistants in Research: Friend or Foe?
News In BriefGlobal AI adoption to surge 20% and hit 378 million users in 2025
ArabAd's staff
Ads of the WeekThis Ramadan Puck supports Lebanese families with 'Recipe for Change'
ArabAd's staff
Art & Design'Uncensored Press’: Overcoming algorithmic censorship to uncover war’s truth
ArabAd's staff
Art & DesignAn exciting collaboration between adidas Arabia and earth artist David Popa brings together the power of art, nature and sports
ArabAd's staff
Art & DesignPitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent
ArabAd's staff
Art & DesignHiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery
ArabAd's staff
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Industry Talk
- Creating Work That Matters: How Purpose-Driven Results Shape Perception
Why advertising agencies still misunderstand Saudi audiences
The Shifting Dunes of The Saudi Market
10 Predictions for the MENA Media Industry in 2025
A Glitch in Modern Communication
A sense of purpose
Gaza War: why has the ad industry suddenly lost its voice
Re-thinking Destinations: The Uniqueness of Saudi Arabia
Public relations in the dock
The future of destinations
Most Read
Events/Awards
Branding
.jpg "Saudi Arabia State of Branding")
Ads of the Week
Some fragrances do more than just smell good—they linger, wrapping you in warmth, evoking memories, and bringing people closer. This was the concept behind Comfort’s latest campaign.
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