Current Global Lands OSN’s MENA PR Mandate

Advertisement

Part of the Middle East Communications Network (MCN), Current Global will steer OSN Group’s external communications, spanning OSN+, OSNtv, Anghami, and its B2B offerings. 

The remit focuses on earned-first media and creative campaigns that amplify the Group’s expanding portfolio, strategic partnerships, and all projects across streaming and linear platforms.

With a portfolio that combines premium international programming, Arabic originals, and the region’s go-to music and podcast platform Anghami, OSN has evolved into one of MENA’s most influential entertainment ecosystems. 

The company’s roots stretch back to the 2009 merger of Orbit and Showtime Arabia, but its more recent merger with Anghami has positioned the Group as a unique regional hybrid—bringing together streaming video, music, and audio under one umbrella.

Peter Jacob, Managing Director of Current Global MENAT, said the agency’s role will be to bring that story to life: “OSN is uniting technology, music, and video to become the Middle East’s most comprehensive entertainment streaming service. As a home-grown player with deep knowledge of the market, the team is changing the regional streaming landscape—and we’re thrilled to be part of that journey.”

For OSN, the partnership is about more than traditional PR. It’s about reinforcing its leadership in a hyper-competitive media market where global platforms loom large but regional voices matter most.