Qatar’s Snapchatters Lead GCC in Digital Engagement and Cultural Influence

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According to the “Getting to Know Snapchatters in Qatar” report, more than half of Snapchat users in the country create or interact with branded content every month.

They’re also 33% more likely to click on sponsored posts and 47% more likely to swipe up on Stories compared to the GCC average — evidence of an audience that doesn’t just scroll, but engages.

The research also paints a portrait of an affluent, curious, and socially connected community:

• Affluent & aspirational:: Snapchatters in Qatar are 25% more likely to belong to high-income groups than those in neighboring markets — prime territory for premium brands.

• Generous & community-driven: They’re 70% more likely to donate to charity monthly and more inclined to gift electronics or hampers, showing digital connection meets real-world generosity.

• Style-conscious & wellness-focused: Nearly 70% engage with health, beauty, and fitness content, and they’re 80% more likely to describe themselves as fashion-forward.

• Culturally curious: Over 40% explore local cultural experiences — from museums to traditional cuisine — reflecting how national pride and modernity co-exist among this group.

• Predominantly local: Snapchatters are 316% more likely to be Qatari nationals, making the platform a powerful gateway to young, affluent locals.

• A Gen Z stronghold: In Qatar, Snapchat users are 38% more likely to be Gen Z and 16% more likely to be millennials compared to other GCC countries.

"The findings from our research with GWI underscores Snapchat’s unparalleled ability to reach Qatar’s most engaged and culturally connected digital consumers - predominantly Gen Z and affluent locals -  who are shaping new standards for creativity, cultural relevance, and online engagement across the GCC.,” said Dina Al Sabbagh, Group Manager, Global Research & Insights at Snap Inc.

Snapchat’s growing influence in Qatar is also powered by its AR innovation and creator ecosystem, positioning it as a full-funnel platform where storytelling, entertainment, and commerce converge.

As brands increasingly seek relevance in Qatar’s fast-evolving digital culture, these insights reinforce one thing: Snapchat’s position as the go-to space for full-funnel marketing in Qatar, reaffirming the platform’s role in connecting brands to Qatar’s most engaged and influential digital consumers, who are not just consuming content but actively shaping the conversations around it.