Red Bull TV’s Premier Padel Highlights Take Off with Qatar Airways

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The tie-up that brings together three heavyweights—Premier Padel, Red Bull TV, and Qatar Airways— will surely be playing a significant part in pushing the sport beyond its traditional base.  

The rollout begins with two flagship events on the calendar: the Ooredoo Qatar Major Premier Padel and the BNL Italy Major Premier Padel. 

More tournaments and behind-the-scenes content will be added in the coming months, giving travelers a taste of the global tour that has quickly become the sport’s biggest stage. 

Padel’s rise has been nothing short of meteoric. Once a niche racket sport with roots in Spain and Latin America, it now counts millions of players worldwide and has become a lifestyle marker across the Middle East and Europe. This is a timely addition to Qatar Airways‘ 8,000-strong content library.

Premier Padel, launched in 2022 and backed by Qatar Sports Investments, has quickly consolidated the professional game, merging with the World Padel Tour last year to form a single global circuit spanning 24 tournaments across 16 countries.

With hype still outpacing infrastructure in many markets, visibility is everything. This inflight distribution deal underscores padel’s growing mainstream appeal—and how broadcasters, brands, and airlines alike are keen to ride the wave.