Creativity - Ads of the Week
An invitation to come and devour music at the Philharmonie de Paris
by ArabAd staff
September 13, 2017
Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people.
Its most recent outdoor campaign reflects that direction and spirit.
Under the tagline “no limits to music”, BETC Paris has created three appetizing visuals with a colourful pop aesthetic: a crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.
The institution is hoping to tear down barriers between different musical styles and their audiences.
CREDITS:
Agency: BETC Paris
CCO: Rémi Babinet
Creative Directors: Francis de Ligt, Nathalie Dupont
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Photographer: Paul & Martin
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