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Serviceplan House of Communication Spain launches #LoveWinsQatar, the social movement that calls on all gamers to defend human rights Image

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Serviceplan House of Communication Spain launches #LoveWinsQatar, the social movement that calls on all gamers to defend human rights

ABAAD‘s #NoShameNoBlame outspoken campaign calls for severer sentences for sexual assault crimes in Lebanon Image

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ABAAD‘s #NoShameNoBlame outspoken campaign calls for severer sentences for sexual assault crimes in Lebanon

ArabAd's staff 29 Nov, 2022

Public Matters Lebanon taps into patriotism in new campaign Image

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Public Matters Lebanon taps into patriotism in new campaign

ArabAd's staff 28 Nov, 2022

The 16-day campaign against gender-based violence aims to catalyze change, as it celebrates the women’s rights movement in Lebanon Image

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The 16-day campaign against gender-based violence aims to catalyze change, as it celebrates the women’s rights movement in Lebanon

ArabAd's staff 25 Nov, 2022

New and innovative HSBC campaign by Wunderman Thompson UK reveals the real faces of fraudsters Image

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New and innovative HSBC campaign by Wunderman Thompson UK reveals the real faces of fraudsters

ArabAd's staff 21 Nov, 2022

electriclime° and Wunderman Thompson Dubai unveil an exciting musical piece for Dubai Tourism Image

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electriclime° and Wunderman Thompson Dubai unveil an exciting musical piece for Dubai Tourism

ArabAd's staff 20 Nov, 2022

Starring Raha Moharrak, new adidas ‘United by Summits’ campaign addresses women empowerment Image

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Starring Raha Moharrak, new adidas ‘United by Summits’ campaign addresses women empowerment

ArabAd's staff 16 Nov, 2022

Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide Image

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Global economic outlook expected to impact 2023 business plans for 95% of marketers worldwide

Listerine enters the metaverse with 'Breathcalypse' campaign to fight off bad breath Image

Advertising

Listerine enters the metaverse with 'Breathcalypse' campaign to fight off bad breath

ArabAd's staff 1 Nov, 2022

HEINZ’s spooky campaign ‘for a 100% Natural Halloween’ Image

Advertising

HEINZ’s spooky campaign ‘for a 100% Natural Halloween’

ArabAd's staff 31 Oct, 2022

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look Image

Advertising

From birth pangs to maturity in the MENA ad industry - Ramzi Raad’s ‘The Story of Advertising in the Middle East’ affords readers a behind-the-scenes look

Ghada Azzi 25 Oct, 2022

Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam Image

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Kids in the Middle East challenge parental misconceptions around sports in new Nike film by W+K Amsterdam

ArabAd's staff 17 Oct, 2022

Always x Nasiba Hafiz unveil the ’Not Hot’ fashion line for women to stay cool Image

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Always x Nasiba Hafiz unveil the ’Not Hot’ fashion line for women to stay cool

ArabAd's staff 4 Oct, 2022

Advertising

Daft Punk soundtracks campaign by Anomaly for luggage brand RIMOWA - turning engineering into art

A view from Cairo: on Egypt’s advertising scene Image

Advertising

A view from Cairo: on Egypt’s advertising scene

Iain Akerman 19 Sep, 2022