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How to launch your first influencer marketing campaign: a 7-step guide Image

Digital/Tech

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

Shopping apps are thriving: annual revenue hit over $33 billion in five years Image

Digital/Tech

Shopping apps are thriving: annual revenue hit over $33 billion in five years

ArabAd's staff 26 Sep, 2024

MENA mobile sales grew by 20% in the first half of 2024 Image

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

74% of web users unaware of digital tracking Image

Digital/Tech

74% of web users unaware of digital tracking

ArabAd's staff 22 Sep, 2024

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months Image

Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

How to grow new customers from seed data Image

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

AppsFlyer's new report shows uplift for eCommerce apps Image

Digital/Tech

AppsFlyer's new report shows uplift for eCommerce apps

People want to follow people, not faceless brands Image

Digital/Tech

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

Leveraging audience segmentation in CTV sports advertising Image

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

How AI is Changing the Marketing and Advertising Industry—for Better or Worse Image

Digital/Tech

How AI is Changing the Marketing and Advertising Industry—for Better or Worse

Ghassan Younis 25 Jun, 2024

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report Image

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World Image

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

Short-form video helps supercharge the media mix and drive full funnel impact Image

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

Live streaming ecommerce in China to become a trillion-dollar industry by 2026 Image

Digital/Tech

Live streaming ecommerce in China to become a trillion-dollar industry by 2026