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AI in Market Research: Toluna ready to transform consumer understanding Image

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

How Connected TV is Transforming Consumer Engagement! Image

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024 Image

Digital/Tech

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

ArabAd's staff 26 Nov, 2024

Influence is Evolving, and Creators are Leading Image

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

Famesters reveals groundbreaking AI in influencer marketing report Image

Digital/Tech

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know Image

Digital/Tech

Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know

Lorenzo Luiso, Brick Digital 10 Oct, 2024

How to launch your first influencer marketing campaign: a 7-step guide Image

Digital/Tech

How to launch your first influencer marketing campaign: a 7-step guide

Viktoriia Petrova, Famesters 8 Oct, 2024

Shopping apps are thriving: annual revenue hit over $33 billion in five years Image

Digital/Tech

Shopping apps are thriving: annual revenue hit over $33 billion in five years

ArabAd's staff 26 Sep, 2024

MENA mobile sales grew by 20% in the first half of 2024 Image

Digital/Tech

MENA mobile sales grew by 20% in the first half of 2024

74% of web users unaware of digital tracking Image

Digital/Tech

74% of web users unaware of digital tracking

ArabAd's staff 22 Sep, 2024

AppsFlyer investigates shifts behind mobile gaming's modest growth Image

Digital/Tech

AppsFlyer investigates shifts behind mobile gaming's modest growth