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Digital/Tech

WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months

14 Aug, 2024

Digital/Tech

How to grow new customers from seed data

Terry Kane, The Trade Desk 31 Jul, 2024

Digital/Tech

AppsFlyer's new report shows uplift for eCommerce apps

21 Jul, 2024

Digital/Tech

People want to follow people, not faceless brands

Svenja Malzahn, Sumea Social 16 Jul, 2024

Digital/Tech

Leveraging audience segmentation in CTV sports advertising

Gagan Uppal, Xapads MENA 2 Jul, 2024

Digital/Tech

How AI is Changing the Marketing and Advertising Industry—for Better or Worse

Ghassan Younis 25 Jun, 2024

Digital/Tech

WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report

4 Jun, 2024

Digital/Tech

Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World

Paul Wright, AppsFlyer 20 May, 2024

Digital/Tech

Short-form video helps supercharge the media mix and drive full funnel impact

14 May, 2024

Digital/Tech

Live streaming ecommerce in China to become a trillion-dollar industry by 2026

4 May, 2024

Digital/Tech

Social Media advertising spending to grow by 6% in 2024

2 May, 2024

Digital/Tech

Surge in app downloads and usage due to 'Ramadan Effect' finds AppsFlyer

17 Apr, 2024

Digital/Tech

E-commerce witnesses significant boost in Ramadan 2024, as per Admitad study

17 Apr, 2024

Digital/Tech

VML's commerce and tech experts weigh in on the future of retail

21 Feb, 2024

Digital/Tech

Untapped potential of B2B Influencer Marketing in MENA, says Ogilvy study

20 Feb, 2024