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How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) Image

Digital/Tech

How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)

Pavel Beinia 25 Jul, 2023

Technology and the pursuit of self-discovery Image

Digital/Tech

Technology and the pursuit of self-discovery

Nadim Khoury 18 Jul, 2023

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Image

Digital/Tech

ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement

Sue Azari 10 Jul, 2023

YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn Image

Digital/Tech

YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn

OTT content is the new global influencer Image

Digital/Tech

OTT content is the new global influencer

Pooja Suvarna, Mediaplus ME 5 Apr, 2023

Industry experts share social media trends expected in 2023 Image

Digital/Tech

Industry experts share social media trends expected in 2023

ArabAd's staff 29 Mar, 2023

Lebanese TikTok: Creative Chaos or Cacophonous Cringe? Image

Digital/Tech

Lebanese TikTok: Creative Chaos or Cacophonous Cringe?

Christina Fakhry 23 Mar, 2023

Four tactics to help Middle East marketers weather the tough times of 2023 Image

Digital/Tech

Four tactics to help Middle East marketers weather the tough times of 2023

Paul Wright 22 Mar, 2023

How to drive and measure impact this Ramadan Image

Digital/Tech

How to drive and measure impact this Ramadan

Rasheeqa Jacquesson, Meta 20 Mar, 2023

Marketing in an AI-driven world Image

Digital/Tech

Marketing in an AI-driven world

Neel Pandya, Pixis 15 Mar, 2023

Online video emerges as an effective format in an evolving media landscape Image

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

Five reasons why ChatGPT is not a silver bullet for marketing Image

Digital/Tech

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, LKI Consulting 6 Mar, 2023

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023 Image

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi 2 Mar, 2023

Rudy Shoushany, the transformational thinker Image

Digital/Tech

Rudy Shoushany, the transformational thinker

Iain Akerman 28 Feb, 2023

Sony MEA identifies key trends set to dominate the digital landscape in 2023 Image

Digital/Tech

Sony MEA identifies key trends set to dominate the digital landscape in 2023