News > Digital/Tech

Digital/Tech

Marketing in an AI-driven world

Neel Pandya, Pixis 15 Mar, 2023

Digital/Tech

Online video emerges as an effective format in an evolving media landscape

9 Mar, 2023

Digital/Tech

Five reasons why ChatGPT is not a silver bullet for marketing

Laura K. Inamedinova, LKI Consulting 6 Mar, 2023

Digital/Tech

Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023

Roman Vrublivskyi 2 Mar, 2023

Digital/Tech

Rudy Shoushany, the transformational thinker

Iain Akerman 28 Feb, 2023

Digital/Tech

Sony MEA identifies key trends set to dominate the digital landscape in 2023

20 Feb, 2023

Digital/Tech

Digital 2023 new report shows that social media use is on the increase globally

26 Jan, 2023

Digital/Tech

TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces

12 Jan, 2023

Digital/Tech

Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains

Ghada Azzi 19 Dec, 2022

Digital/Tech

Seven trends to keep an eye on in the marcomms industry in 2023

18 Dec, 2022

Digital/Tech

Four mobile app predictions for 2023 that every UAE marketer should be aware of

Paul Wright 14 Dec, 2022

Digital/Tech

Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes

Paul Wright 25 Oct, 2022

Digital/Tech

Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index

17 Oct, 2022

Digital/Tech

Five major mistakes brands make when conducting an influencer marketing campaign

17 Oct, 2022

Digital/Tech

Marketing Mix Modeling: A new era of agile, actionable, and adaptable measurement

Rasheeqa Jacquesson 10 Oct, 2022