E-Class technologies showcased in an emotional way in new Mercedes film starring Antonio Banderas with daughter Stella

Posted on 2024 Sep,18 | By ArabAd's staff

Antonio Banderas with daughter Stella demonstrate the benefits and level of comfort the E Class’ digital features bring to the driver’s everyday life.

Actor, director and producer Antonio Banderas and his daughter Stella are the stars of a short film (2:20 min) at the centre of a new brand campaign for Mercedes‑Benz E‑Class. However, there is another leading role the car is carrying here.

As a matter of fact, the latest Mercedes‑Benz E‑Class campaign focuses on the personalised experiences arising from all the digital innovations, which ensure the vehicle is more intelligent and achieves a new dimension of personalisation and interaction.

At the heart of the campaign is the brand film "In Her Shoes", which vividly demonstrates the benefits and level of comfort the E‑Class’ digital features bring to the driver’s everyday life. Mercedes‑Benz’ technologies are showcased in an emotional way as it is rooted in a strong story-arch: the bond between a father and his daughter.

The film storyline shows Antonio Banderas driving Stella’s E‑Class for one day. And since he borrowed Stella’s Mercedes me PIN, he experiences some of her daily routines and gets an insight into his daughter’s life with surprising moments.

The E‑Class is capable to adapt its owner’s habits and knows his or her favourite spots. Hence the tagline 'Knows your day. Drives your way. Along the way'. He also discovers a few things about his daughter that he did not know about before.

"Driving Stella’s E‑Class felt like stepping into her world for a day. The extent of the possibilities for personalisation and interaction of this vehicle is truly impressive. Just like Mercedes‑Benz, I am very much convinced that a car today should be more than just a means of transport: it’s turning into a digital companion, a personal space in which its owners can feel completely at ease. With the innovative technologies in the E‑Class, this no longer wishful thinking but already a reality,” noted Antonio Banderas, actor, director and producer

“Antonio and Stella Banderas are the perfect family team for our latest campaign bringing in daily life. Their genuine father-daughter connection mirrors the essence of what the E‑Class in particular stands for – connecting people through intuitive technology. Our business saloon offers a broad range of personalisation that turns everyday journeys into a special experience,” commented Bettina Fetzer, Vice President Communications & Marketing Mercedes‑Benz AG.

Last but not least, in a new interpretation, the 1976 hit song by Boney M "Daddy Cool” accompanies the campaign film.

The campaign rollout begins on September 16, 2024, with the launch of the TV commercial (TVC) in Germany. The campaign will run across the global brand channels with dates varying from market to market.

In addition to the long main film starring Antonio and Stella Banderas, there are short versions of various length on Mercedes Benz social media channels worldwide and print ads.

As part of the activation, the campaign will be on display in Studio Odeonsplatz by Mercedes-Benz in Munich from October 9, 2024.