Listen to the article
We all know eBay, global key player in e-commerce worldwide for more than 20 years, which now has more than 185 million active users. in France (5 million French users), it's been a long time since eBay has spoken out.
eBay and French agency Artefact 3000 refresh our memories with a comeback campaign for the site that never left France actually.
Because eBay has never stopped developing and its range of products and services is more up-to-date than ever: refurbished, new, spare parts, live sales of vintage objects, etc. It is this more assertive positioning on sustainability that the campaign highlights to revive the iconic brand in the hearts of French people.
Through a film directed by Vincent Lobelle (Iconoclast), broadcast from September 25 on TV, digital and cinema, which takes us into the ambitious project of a young girl to revive her father's passion for photography. In secret she will repair his old film camera, searching for spare parts, tools and vintage accessories on eBay. An emotional daughter-father adventure with a big surprise in store that assume with humour and impertinence the (non-)return of the brand.
"The fact that a brand takes on board what the public thinks of it and even dares to play on it... it's rare and it's a great creative playground. With eBay, we were able to start from a real insight and bring accuracy to the final message... and a touch of humour!" says Fabienne Fiorucci Fouï, Artefact 3000 Executive Creative Director.
Credits
Agency: Artefact 3000
Executive Creative Director: Fabienne Fiorucci Fouï
Copywriter: Elie Souffan / Victor Chevalier
Art Director: Steven Poindron
Strategic Planner: Jean Allary
Account Managers: François Brogi / Leïla Achour / Louis Perrot / Dorian Libet Descorne
Brand Managers: Ségolène de Noray / Alice Truong / Fabian Sauter
TV Producer: Isabelle Ménard
Director: Vincent Lobelle
Production: Iconoclast
Sound: Schmooze
