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Boon coffee stores, a renowned home-grown UAE brand, has launched its new campaign, 'Space Beans', in collaboration with Grey Dubai.
The concept was inspired by the UAE's remarkable achievements in space exploration, highlighting the interplay between new coffee varieties and unexplored planetary surfaces.
The result is an eye-popping print campaign composed of a set of startling images.
Grey partnered with a coffee stylist, and a photographer in Spain to create these stunning visuals. Together, they generated a plethora of striking images of the cosmos that beautifully capture the essence of space exploration.
Speaking about the campaign, the Grey team expressed how thrilled they were to partner with Boon Coffee for this campaign. ”Through this, we aim to inspire people to think limitlessly and explore new grounds, both with their coffee choices and experiences," the team noted.
The Boon Coffee spokesperson added, "At Boon, we believe in always trying new things and pushing the boundaries of what is possible, the same as the UAE has shown to the world in recent years. We are proud to offer the finest, freshest, and most diverse coffee beans and flavors available in the UAE."
The campaign was launched and distributed across the UAE, on social media platforms, outdoor posters, and in the press.
Boon Coffee has eight outlets across Dubai and Abu Dhabi, offering an extensive range of special and organic coffee roasts that deliver unique coffee flavors.
Credits:
Campaign: "Space Beans"
Agency: Grey Dubai
Executive Creative Director: Pablo Maldonado
Associate Creative Director: Khaled Ibrahim
Senior Copywriter: Ritabrata Saha
Senior Art Director: Rolando Ruiz, Madhruth Zaman
Senior Designer: Madhruth Zaman
Sr. Account Manager: Richa Rai
Photographer: José Antonio Bernat Bacete
Boon Founder and CEO: Orit Mohammed Abdurahman
