Homes r Us targets newly-wed couples in campaign introducing ‘Affordably Good’ new collection
Posted on 2022 Jul,18  | By ArabAd's staff

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Homes r Us, the home-grown furniture retail brand with 25+ stores across UAE, Oman, Bahrain, and Qatar, has recently rolled out its new campaign titled ‘#AffordablyGood that focuses on young newly married couples who want to purchase high-quality and trendy furniture at a low cost.

The campaign film conceptualised by the agency ASIA was born from the insight that ‘setting up a new home is a huge investment. A couple often has to choose what they need to buy first and the rest usually must wait’.

The short, humorous film portrays a highly relatable and relevant story of a couple taking their first big decisions together. As much as it is a special moment, differences in their upbringing and expectations for the home can cause some friction too! Their disagreements, dilemmas of fulfilling their dreams with tight budgets, contrasting tastes, and finally agreeing on furniture, unmistakeably communicates the true nature of relationships and emphasises the affordability and quality of Homes r Us’ new range of ‘Affordably Good’ furniture. Also it is filmed à la TikTok style with the quick deco change transition frames, which is quite relatable to the demographics this film targets.

This lighthearted campaign aims to encourage couples to enjoy the task of selecting and furnishing their homes with no limitations and makes it look like a hassle-free and cheerful experience.






Brand: Homes r Us

Vinmay Korday - Senior Marketing Manager

Mohammed Abubakker Siddique - Sr Executive - Digital Marketing

Agency: Asia

Creative Team:
Pooja Chandani / Viswajith Vettath / Germán F. González / Tuline Azzi

Client Servicing: Anne Fenn / Viztoni Dela Pena / Neha Sangle

Producer: Harry B / Phoenix Films

Director: Adham Obeid

DOP: Elias Trad

AD: Chady Asfour

Art director: Magda Hajduk

Wardrobe Stylist: Micaela Cigala 

Make up & Hair: Priyanka Sarkar

Focus Puller: Jay cee

Grip: Cobra grip

Photographer: Ruksana Hussain