In a groundbreaking move to transform food delivery, HungerStation, the renowned delivery platform in Saudi Arabia, has unveiled its latest innovation: Social Feed.
A commerce idea developed in partnership with VML Dubai, the campaign is designed to redefine how people interact with food delivery, turning every food post on social media into an orderable dish.
Every day, people scroll through an average of 135 food posts on social media—mouthwatering dishes from around the world. Yet, when it’s time to order, the variety fades. On HungerStation, it was observed that 71% of users repeatedly choose the same options: pizza, burgers, or fries.
While HungerStation is committed to offer the widest food variety, the strategy was to offer the app customers the same freedom they explore their social media feeds. “That’s when the idea for Social Feed was born. We set out to turn any dish you see online into a reality, quite literally making every social post a part of HungerStation’s menu,” said Ahamd Chatila, Director of Brand and Communication at HungerStation.
The process is as simple as it is revolutionary: Users direct message a food post to HungerStation’s Instagram account. The system identifies the dish using advanced AI technology—even if it’s in a different language or has no caption. Then the platform instantly finds the dish at a nearby restaurant and directs the user to the restaurant’s page to place the order.
This seamless integration allows users to satisfy cravings for dishes they might not even know the name of, turning curiosity into action with a single post.
“This campaign is more than just an innovation—it’s an invitation,” said Aricio Fortes, CCO at VML Dubai. “It invites users to break free from the routine of ordering the same meals over and over again and to discover the incredible variety available on HungerStation. We wanted to inspire people to expand their culinary repertoire, making food delivery as adventurous as their social media feeds.”
The AI-powered system at the heart of the campaign is a testament to HungerStation’s leadership in the food delivery market. Built by VML Dubai, the technology uses image recognition and geolocation to match food posts with real-life dishes available near the user, bringing a whole new level of convenience and personalization to food delivery.
HungerStation’s Social Feed is not just a campaign—it’s a revolution in how people think about and interact with food delivery.
As Mohmmed Jefri, CMO of HungerStation put it, “We’re proud to lead the way in food delivery innovation, showing that with HungerStation, your cravings are only a post away.”
By seamlessly blending social media habits with ordering, HungerStation has managed to create a platform where “any dish you see online is now part of our menu.”
