SQUATWOLF, the UAE’s homegrown gymwear brand, has launched a new campaign titled” The Start of Everyday Progress.
This campaign, which has been developed by ‿ and us agency, celebrates the brand's origin story through an impactful film, highlighting the highs, lows, challenges, and triumphs that have shaped SQUATWOLF into a prominent regional gymwear brand.
Founded in 2016 by Wajdan Gul and Anam Khalid, in a small apartment in Dubai, SQUATWOLF has risen to prominence through sheer determination and relentless pursuit of progress. The founders gave up everything to follow their dream, and today, SQUATWOLF stands as a testament to their dedication and hard work with a presence in over 120 countries.
The brand is now a household name in the UAE and has also expanded its reach to Saudi Arabia (KSA), powering gym-goers across the region.
"The Start of Everyday Progress" is more than just a campaign; it is an ode to SQUATWOLF’s brand purpose, "the pursuit of everyday progress."
The film takes viewers on a journey, showcasing the brand’s humble beginnings, the obstacles faced, and the unwavering spirit that drove them forward. It is a story of resilience, passion, and the relentless drive to be better than yesterday.
SQUATWOLF’s success is not just about their founders' journey and hunger, but more about their commitment to listening to the region's needs. The brand says it is keen to continuously innovate and create gymwear that stands the test of time.
"We are excited to share our story with the world," said the founders of SQUATWOLF.
"This campaign is a tribute to everyone who has been a part of our journey. We believe that progress is a continuous journey, and we are committed to supporting our pack in their pursuit of everyday progress.”
The campaign will roll out across multiple platforms, including social media, where fans and followers can engage with the brand’s story and share their own experiences of progress.
