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Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations has launched the new marketing campaign ‘Stayin’ On Yas’, to encourage staycationers and vacationers to ‘break like you mean it’ in a brand new integrated roll-out. 

Offering a glimpse of holiday promise, the campaign celebrates everything holidaymakers seek during a staycation and more— from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km² destination.

The new campaign, ‘Stayin’ On Yas’, features three holiday-makers channeling the Bee Gees on a staycation like no other, as they experience the wide range of activities on Yas Island in style. The re-imagined campaign is styled in the format of music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. 

Set against a backdrop of Yas Island’s most iconic attractions, the campaign redefines what it means to be on a staycation.

With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, whilst providing a message of positivity and hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parks and other iconic holiday experiences, all found right here in the UAE.

Liam Findlay, General Manager of Experience Hub, Yas Island said: ‘We hope this campaign inspires people to look forward with hope and positivity to a time when carefree holidays, staycations and vacations are a reality and people can truly staycation like they mean it. Highlighting the best of Yas Island, the ‘Stayin’ On Yas’ campaign showcases the destination’s award-winning theme parks, record breaking attractions, outstanding motorsports and golf venues and world-class hospitality. Stayin’ On Yas highlights Yas Island as a destination like nowhere else where visitors can experience bucket list attractions and tick off their holiday goals’.

The campaign was developed by creative agency Momentum UAE, with support from Dejavu and Starcom.