There's a place where all the magic of Disney - its enchanting tales and its incredible stories - exists for real: Disneyland Paris. For the launch of the brand’s new signature “Where Magic Gets Real”, BETC has produced a heartwarming fairytale film, reminding us of the wonders of Disneyland Paris and why it is such a magical destination for children over the world.
The film that launched throughout the European market, follows the epic and moving adventure of a little wild duckling who, after stumbling across a Disney magazine, develops a fascination for Donald Duck.
The days and the seasons pass, and the little duck lives Donald Duck, breathes Donald Duck, dreams of Donald Duck. The magazine becomes his most prized possession.
But winter arrives, forcing the little duck's family to migrate, and the magazine is just too heavy to bring along for the ride…
But because this saga is a happy one and Disneyland is the bridge between tales and the real world, guess where the migrating duck family ends up and who the little duckling gets to meet in flesh and feathers…
Carried by an intimate rendition of the iconic song "The Impossible Dream (The Quest)", this film represents an evolution of the brand's communication, moving towards the sort of universal storytelling that the Disney brand embodies.
This beautiful epic saga, blending together love, humor and courage, is aimed at all of those - big and small - who grew up with a Disney idol whom they still wish to meet one day. Because Disneyland Paris is keen that visitors experience magic for real.
CREDITS:
BRAND: DISNEYLAND PARIS
BRAND MANAGEMENT: Grégoire Champetier; Cynthia Oostdijck; André Delvallée; Nathalie Raverat; Sébastien Dupont
AGENCY: BETC
EXECUTIVE CREATIVE DIRECTOR: Antoinette Beatson
CREATIVE DIRECTOR: Christophe Clapier
ART DIRECTOR: Julien Lefèvre
ASSISTANT ART DIRECTOR: Clément Chayé
COPYWRITER: Alban Gallée
STRATEGIC PLANNING: Antoine Pivard
AGENCY MANAGEMENT: Anne-Laure Brunner; Marion Gondeau; Pauline Mezzadri
POST-PRODUCTION SUPERVISOR: Alexandra Houillon
PRODUCTION COMPANY: General Pop
SOUND PRODUCTION: GUM Production
3D STUDIO / DIRECTOR UNIT Images
