Emirates NBD, a leading bank in Dubai and the UAE, has launched a series of initiatives and measures to help alleviate financial pressure on people and businesses and assist with contactless interactions so everyone can stay home and safe.
With the city and the country going into lockdown mode, the bank has created and shared a message of optimism with people across the UAE and beyond.
As part of the overall initiative, launched in early March 1 and titled #AloneTogether, the film, which was created by FP7 McCann Dubai, comprises shots of closed doors, entrances and windows that reflect how most of us are feeling, alone, behind those doors, yet also sharing that in choosing to be alone, we can, in fact, be even more together. This film is designed to reinforce the message of solidarity in a time of social distancing and is sure to resonate among the confined popultion.
Credits:
Brand: Emirates NBD
Agency: FP7 McCann Dubai
Executive Vice President, Head of GMCE: Vikram Krishna
Chief Marketing Officer: Moadh Bukhash
Vice President, Head of Business Marketing (Emirates NBD): Dominic Fernandes
Vice President, Head of Brand Management and CSR (Emirates NBD): Elena Cruz
Vice President, Head of Group Media (Emirates NBD): Mai Cheblak
Associate Vice President - Business Marketing (Emirates NBD): Aamir Aijaz
Group Account Director: Vicky Kriplani
Creative Director: Aunindo Anoop Sen
Film Director: Tahaab Rais
Producer: Vicky Kriplani
Regional Executive Creative Director: Oliver Robinson
Regional Executive Creative Director: Fouad Abdel Malak
Regional Head of Strategy: Tahaab Rais
Writer & Art Director: Tahaab Rais
Writer: Aunindo Anoop Sen
Editor and Grading: Ashraf Muhammadunny
Creative Services Director & Film Production Head: Khaled Hamza
Creative Services: Kalpna Chaturvedi
