• 
• 

Jeep, the car brand that inspires dreams of adventure did it again, only this time, Beirut-based Digital Prime used an entirely different approach to promote an annual event of a different kind. The Instagram post is brilliant and attention-grabbing, as it employs the ‘iconic’ seven-grill mended to mimic a bone in support of NGO BETA’s annual dog show.

It truly is a stroke of genius, which goes to show that an elegant solution is usually the most effective.