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The busy shopping streets in Italy, namely Milan, Rome and Naples, were recently invaded by hundreds of iconic “yellow boots” of the legendary Timberland brand. The street guerrilla campaign created by MKTG for Timberland triggered curiosity and people were quick to take photos and share their comments on social media with the hashtag #theoriginalyellowboot.

This creative installation is part of an integrated campaign from Vizeum and MKTG that incorporates digital, print and OOH.