In 2020 more than ever, when people had to be confined and limit their travel, the need for adventure and escape was highly felt. Building on that insight, automotive brand Jeep launches a new campaign that breathes the outdoors and adventures.
The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists at Salamagica CG Art Studio) as the perfect link with the great outdoors and freedom.
Being behind the wheel of a Jeep is all about adventures and embarking into faraway destination and rugged terrains.
This is what these two visuals are trying to convey, through the depiction of the wifi signal drawn by the elements of nature.
The Jeep brand is hence associated with the opportunity to leave the daily life and the discovery of new perspectives.
Imagined by Publicis Dubaï and Leo Burnett Italy, this campaign is designed to remind us that the best way to disconnect is to reconnect with nature.
Credits :
Client: Jeep
Agency : Publicis Middle East – One Team FCA
Leo Burnett Italy
Executive Creative Directors: Rafael Augusto, Francesco Martini
Creative Directors: Mohamed Bareche, Thiago Gouveia
Arabic Copywriter: Ayman Shehade
Art Directors: Tina Balaa, Noor Akar
Client services director - Leo Burnett Italy: Pieraugusto Piergiovanni
Business lead - One team FCA Dubaï: Bashir Samia
Production: WatchOut
Agent: Anne Lecerf
CGI Artists: Salamagica
Jeep Emea Brand Marketing Communication Manager: Sergio Munaò
Jeep Regional Head of Brand Marketing Communication: Nicola Gibson-Ebdon
