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Samsung Electronics has announced a partnership with some of the world’s most renowned filmmakers to encourage everyone to let their creativity run free with Galaxy.
To kick off the campaign, world-renowned director Joe Wright known for Pride and Prejudice and Atonement partnered with Samsung to create Princess & Peppernose, the tale of a princess in search of love who defies convention to pursue her own desires. The heartwarming musical uses puppetry and live-action choreography to tell a unique story captured entirely with a Galaxy S21 Ultra 5G smartphone.
“My parents ran and founded the first dedicated puppet theater in the UK, and I thought this was the perfect opportunity to get back to my roots,” Wright said. “What surprised me the most throughout this process was how quick and easy it was to get right in there and be present with the characters and the story. The camera is always ready, and all you need to do is point and shoot.”
During the creation of Princess & Peppernose, Wright and his crew took full advantage of the Galaxy S21 Ultra’s 13mm Ultra-Wide lens to capture the full view of every scene.
“We chose to embrace the wider lens, something we’d never done before,” a cinematographer said. “Moving in for close-ups with the same lens we used for wider shots gave the film a very specific look and feel, a kind of ghostly, hallucinatory quality and took us back to the times shooting with a Super8.”
Following Wright’s film, Samsung will release additional "Filmed #withGalaxy" stories from respected directors around the world, including China’s up-and-coming director Sha Mo, known for Love Will Tear Us Apart and My Huckleberry Friends.
Sha Mo used the Galaxy S21 Ultra 5G to capture footage for his new film Kids of Paradise, a poetic look at conflicts between children in a small school by the countryside. To capture the story, Sha Mo relied on Director’s Mode of the Galaxy S21 Ultra to record three different shots at once for an intuitive, almost professional-like filming experience.
“Working with Samsung, I discovered that anyone with a desire to express themselves or tell a story already has the equipment needed in their hand,” Sha Mo said. “The Galaxy S21 Ultra allowed me to capture angles and movements that I simply can’t get with a larger camera. Once I started filming, I was so excited to discover the story and the characters, that I almost forgot I was shooting with a mobile device and the ideas just kept flowing.”
Princess & Peppernose and Kids of Paradise will be unveiled at the Busan International Film Festival (BIFF) in October.
“Filming is one of the most powerful storytelling tools, and one of the best ways to connect emotionally with your audience,” said Stephanie Choi, Head of Marketing for Samsung Electronics’ Mobile Communications Business. “With this series, we want to show people that they really don’t need fancy studio equipment or big budgets to create amazing films — all they need is a little imagination and the Galaxy device in their pocket.”
