Cresta Climate Challenge opens for entries
Posted on 2022 Jan,17  | By ArabAd's staff

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There is no greater challenge facing our planet than the climate crisis. Climate change is the defining crisis of our time and it is happening even more quickly than we feared: temperatures are rising, drought and wild fires are starting to occur more frequently, rainfall patterns are shifting, glaciers and snow are melting and the global mean sea level is rising. 

The outlook can seem depressing. But the good news is that we are far from powerless in the face of this global threat and there is a lot we can still do as individuals to change this narrative. 

As Secretary-General António Guterres pointed out in September, “the climate emergency is a race we are losing, but it is a race we can win”. So now is the time for bold collective action.

Here is your chance to take part in the Cresta Climate Challenge, a free-to-enter global competition for young creatives organised by the people behind the Cresta Awards.

The initiative, for which Arabad is the regional media partner, is looking to highlight emerging creative talents while harnessing their abilities in tackling climate change ‘inactivism’.

The entry site offers separate cash prizes for young creatives under 26, or for students in full-time education. It is now open for submissions with a closing date of 29 March.

Lewis Blackwell, CEO of Cresta, commented: “We’re delighted to be able to present this free competition for young creatives to show their passion and talent around such a vital issue as tackling climate change. Communication skills, and creativity, has a vital part to play in challenging climate change inertia and deliberate inactivism in societies around the world. We all have a part – a responsibility – to take on what is probably the biggest challenge humanity has ever faced.”

He added that the brief was extremely simple: “Present ideas, within or for any media, that can be used to mobilise climate change action and fight the inactivism.”

Over coming weeks more details will be released on the jury, a mix of leading creatives and environmental experts, along with other partners. Blackwell, an award-winning writer and creative director, including multiple books and exhibitions on the environment, will be one of the jurors. 

Alan Page, President of Cresta, added: “If you want to enter, or would like to partner or otherwise engage with this project, please do get in touch. The creative industry has a potentially huge part to play in helping the fight against climate change. Frankly, we have not seen enough involvement yet from our industry but it must come. There is both an ethical and creative need to engage. And the Cresta Climate Challenge gives the younger generation of creatives a chance to drive hard to be at the forefront of that change.” 

Don’t miss the opportunity to share your creative take on the climate crisis and add your voice to this critical global debate. It might seem intimidating but your voice deserves to be heard. 

More details can be obtained at the entry site or by contacting [email protected]