• 
• 
• 
• 

BAI is a new sports bar that opened recently in the new Radisson Blu property in Dubai.

The new visual identity -the graphics and logo- is based on the lines of tennis courts, basketball courts...
Lorette Shebaya, CEO and creative director of Paperview Branding explains: "we were a bit sick and tired of the cliché sports bar look, so we thought we would try something a little different." Indeed, the result is pretty fresh with a very strong unusual yet appealing and warm colour palette. A striking look and feel, which according to Shebaya was "imperative, as it helped push the ordinary aside" in order to create a corporate image that stands out.

Credits
Branding agency:Paperview Branding
Client: Radisson Blu Hotel, Dubai