As the Kingdom’s influencer landscape continues to grow exponentially amid shifting cultural perceptions, a new wave of creators is on the rise, exploring fresh niches and forging impactful partnerships. ArabAd spotlights seven Saudi influencers who are carving out distinct paths in the creator economy, using their platforms to amplify their unique voices and reflect the richness of their roots.
At just 13 years old, youngest Saudi influencer Rateel Alshehri carries the voice of a generation through her podcast series Rateel Alpha Talk and impact-driven social media presence. Her vibrant personality and transformative mindset help her ignite young minds towards becoming changemakers within their communities. She creates relatable and engaging content, encouraging youth to embrace curiosity, take initiative and unlock their leadership potential.
In addition to her speaking arrangements and collaborations with diplomatic entities like the US consulate in Jeddah and brands like Centerpoint, she has been featured in a number of publications including the Middle East editions of Forbes and Cosmopolitan.
Prominent Saudi gamer Thamer AlDairem, known as Xzit Thamer, connects with audiences beyond borders thanks to his captivating content blending gaming commentary and visual humor. Thanks to his authentic approach and distinctive persona, which initially took shape during the pandemic, he set himself apart from other streamers and achieved global recognition within his niche.
He was a speaker at last year’s edition of the Athar Saudi Festival of Creativity, KSA’s largest creative marketing industry gathering, and has collaborated with some of the biggest names in the game including PlayStation, WWE, Warner Brothers, Adidas, TikTok and many more.
Redefining beauty one post at a time as her Instagram bio suggests, award-winning Saudi creator and entrepreneur Abeer Sinder overcame a myriad of challenges to become the powerful woman she is today. Her personal triumphs and professional achievements are reflected through authentic lifestyle content and candid interviews on top podcasts like #ABtalks and The Mo Show. An advocate for cultural diversity and representation, the mother of two and business owner behind eponymous hair brand SNDR aims to empower women to believe in their dreams.
Abeer has been featured in regional titles like Hia, Sayidati, and Vogue Arabia, besides collaborating with major brands such as Samsung, H&M, Bioderma, Labello, Dove, Nivea, La Roche-Posay, Fujifilm, Carolina Herrera, Fendi and Levi's.
From making history to making impact, Saudi’s first-ever Olympic rower Husein Alireza has not only contributed to bettering the Kingdom’s sports infrastructure but was also able to build influence beyond his athletic achievements. Upon overcoming the odds to represent his country in 2021, his overarching vision and unwavering commitment to his roots propelled him into the spotlight. He received global media attention and appeared on the covers of Vogue Arabia and Esquire Middle East among other features.
The cultural relevance of his versatile journey led to high-profile partnerships with brands and organizations such as Cartier, Nike, Aston Martin and the UNHCR.
Known for her subtle aesthetic, influencer and entrepreneur Zainab Alblushi blends her dual Saudi Arabian and South Korean heritage into a uniquely crafted online persona. From fashion inspiration characterized by elegant neutrals to nuanced beauty and lifestyle content, the self-proclaimed Saudi IT girl transitioned from an academic background in information technology to express herself creatively on social media, garnering a large following along the way.
Zainab's tasteful curation and poised composure earned her prestigious collaborations with a panoply of luxury and lifestyle brands including Hermès, Dior, Longchamp, Lancôme, Charlotte Tilbury, Shiseido, L'Occitane, Sephora, Nivea, Schweppes, Genesis and Samsung among others.
Multi-passionate content creator, public speaker, entrepreneur and travel enthusiast Faisal Sheraiff left his mark on the Saudi influencer landscape with his diverse and engaging creative approach. By sharing snippets from his personal and professional journey with his followers, he uses his platform to spark motivation and make a difference.
Ranging from inspirational videos rooted in self-reflection to insightful lifestyle recommendations, his content resonates with various audience segments, prompting partnerships with an array of brands including Head & Shoulders, Nike, Lexus, Infinity, Genesis, Nivea, Guess, Centerpoint, La Roche-Posay, Starbucks and PepsiCo.
As the first female aerospace engineer in the GCC, Mishaal Ashemimry is an industry-defining visionary with a vibrant personality who aims to inspire the next generation of Saudi space explorers through her social media presence.
Always reaching for the stars, she is also an entrepreneur specialized in developing rockets and a commercial pilot, whose influence extends into frequent speaking arrangements and media appearances in Wired Middle East, Vogue Arabia, Sayidati and Entrepreneur Middle East among others.
Advocating for STEM careers among the youth is a core part of her vision and she has collaborated with Macy’s, PepsiCo and Dubai TV in campaigns to educate and empower young dreamers.
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