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The annual Pikasso d’Or Awards, a competition recognizing the best creative work in Out-of-Home, has resumed its activity this year after three years of absence.
Following the ceremony that took place in Lebanon early February and which saw the best outdoor campaigns for the years 2021-2022 recognized, the awards show moved to Jordan for another likewise celebration.
Embodying creative excellence and producing breakthrough work in the industry, the honorees were celebrated during the 18th annual ceremony on Monday, February 13 at the Four Seasons Hotel in Amman.
All winners were chosen by the Pikasso d’Or International Grand Jury of six major creative and advertising professionals, with Andrew Rawlins, an acknowledged expert in advertising, as President of the Jury appointed for this edition by Alain Weill the Honorary President of the Pikasso d’Or.
The jury also included Eyad Hussein, Associate Creative Director AdPro, Jordan; Lea Salibi Senior Creative Director at Leo Burnett Beirut; Samer Younes, Executive Creative Director at M&C Saatchi Lebanon; Sami Saab, Founder CEO and Creative Director at Phenomena, Lebanon; and Khalil Benbarkat, General Manager at UM, Algeria.
For the 18thedition of the Pikasso d’Or Awards, 124 visuals were presented by 10 agencies and were selected according to the following categories: Best Use of Billboards; Best Use of Mall Advertising ; Best Use of Digital Out-of-Home.
The results of the PIKASSO D’OR 2023 for Jordan are as follow:
BILLBOARDS CATEGORY
PIKASSO GOLD – BLINK - ADPRO COMMUNICATIONS
PIKASSO SILVER - JORDAN KUWAIT BANK - HUE INNOVATION AND DESIGN
PIKASSO BRONZE - USAID JORDAN - BIDAYA MARCOM
MALL CATEGORY
MALL GOLD - MC DONALD’S - LEO BURNETT
MALL SILVER - THE BOULEVARD - MINT AGENCY
DIGITAL CATEGORY
DIGITAL GOLD - MC DONALD’S - LEO BURNETT
DIGITAL SILVER – BLINK - ADPRO COMMUNICATIONS