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In the words of Cresta Awards’ jury members, the Cresta Shortlist is ‘an amazing crop of entries’ with ‘such stellar work’.
The Cresta Awards has revealed its 2022 Shortlist, describing the finalists as ‘a marker of new directions in creativity’.
Almost 350 entries are shortlisted in the competition, which is known for its independent and unbiased take on creative standards, where the honours are decided by aggregating marks from a distinguished global jury that works in isolation.
From the Middle East, major players featured on the shortlist include Publicis Groupe Dubai, Horizon FCB Dubai, Leo Burnett Riyadh and Impact BBDO Dubai.
The most shortlisted entries (15) is by Leo Burnett KSA for Ikea campaign ’Time to Redecorate’.
The UAE Government Media Office has also a great deal of campaigns shortlisted, 26 in total for multiple entries.
“We had a strong entry this year, with a notable shift towards more brand-focused and purpose-driven work,” said Cresta President Alan Page. “This shortlist, and our final awards announcement, will work as a marker of new directions in creativity.”
Lewis Blackwell, CEO of Cresta, added: “Many jurors have commented this year on how much they enjoyed the judging. In what has been a challenging year worldwide we are pleased to see that our entrants have work to inspire us all.”
Among the impressed jurors were Khaled AlShehhi, Executive Director Marketing and Communications at UAE Government Media Office. He described Cresta as presenting “the global standard across the industry whether in ideas, innovation, effectiveness or execution”.
Lydia Baillergeau, Creative Director at Meta AI, was pleased to take part in a “diverse and global jury… and such stellar work”.
And Guan Hin Tay, Creative Chairman of BBDO Singapore, commented: “Just when we think we know everything, something comes along that surprises us. Judging amazing work allows me to learn and relearn new innovative ways to be creative again.”
Blackwell added: “Our judges are often delighted to see work for the first time, often yet to be awarded elsewhere. Our distinctive categories and approach to judging has been responded to by great entrants worldwide, drawing in outstanding creativity to analyse and reward.”
