Chinese boutique agency F5 has grabbed six SHIAF awards last week, making the agency one of the most awarded agency groups at this year's festival. The Shanghai-based creative boutique agency received their honors across various categories, including Social Impact Enhancement, Event Experience, Film and Television Directing, Film and Television Music Production, Film and Television Art, and Short Video Advertising.
The Shanghai International Advertising Festival 2021 was held on July 23, 2021, at The St. Regis Shanghai Jingan. Winning campaigns include F5's work for Pfizer, Midea, and Taobao.
"We're honored to be recognized by the Shanghai International Advertising Awards organization for the work we’ve created for and with our clients," said Adams Fan, Chief Creative Officer at F5. "These accolades are a testament to their high standards and to the talents of the people within our global network.”
During the SHIAF festival, Meng Yuan, Employer Branding and Campus Recruitment Lead at Pfizer China, and F5 representatives Pan Gu, Head of Business Development, and Lluvia Chen, Senior Strategic Planner, were invited at the Cloud Roundtable Forum section to talk about Pfizer’s winning campaign, ‘Mozart 80’.
2021 is also the the agency’s fifth anniversary and within the past five years, F5 has made breakthroughs with its technology-led creative business solutions and deeper cultivation of the industry chain. F5 has also further expanded its services, from catering to digital and e-commerce brands, to including financial, home appliances, pharmaceuticals, and alcoholic beverages.
The agency is also well-known for producing creative content, and creating value and relevance between brands and users through entertainment marketing, event marketing, new media marketing, cross-border marketing, opinion leader (KOL) marketing and other communication techniques.
