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Which advertising campaigns resonated most with a female audience?
The Gerety Awards, now in its 4th year, is the only creative prize to reward advertising campaigns that resonate most with a female audience. With judging sessions held around the world each year, Gerety brings together some of the greatest creative leaders to look at work from the female lens. Rewarding all types of creative excellence regardless of who is in the credits. The big difference in comparison to other awards is that Gerety gives proof the work resonates with the world's most powerful consumers.
This year, in total the 2022 Gerety Awards jury have awarded 5 Grand Prix, 34 Gold, 58 Silver, 77 Bronze, with 139 entries remaining on the shortlist.
The Grand Prix were awarded to Unfiltered History Tour, #PainStories, Super. Human. Channel 4, and Plasticoff.
Internationally, the USA was a top Gerety winner overall with 34 total statues, followed by the UK with 27. Collecting Gold, Silver, Bronze and shortlist nominations, Belgium had 23, Canada 20, France and Germany each had 14 campaigns awarded and Brazil together with the UAE had 10 each.
From the Middle East, Havas Middle East won one gold, one silver and one bronze for adidas’ the Liquid Billboard.
One gold and one bronze for UN Women Lebanon #TheMissingPeace was earned by Leo Burnett Beirut for Twitter MENA.
One silver for Unparalleled, for Doha Forum went to The Film House.
Other agencies like AdPro Communications Jordan, MullenLowe MENA and Memac Ogilvy had campaigns shortlisted.
The Grand Prix are:
Grand Prix for Illustration in the Craft Cut:
#painstories, Bodyform/Libresse by AMVBBDO London, United Kingdom
Grand Prix for Alternative media in the Communication Cut:
Unfiltered History Tour, VICE Media, Instagram AR Filters by Dentsu Webchutney Bengaluru India
Grand Prix for Editing in the Craft Cut:
Super. Human. Channel 4, Tokyo Paralympics 2020 by Final Cut London United Kingdom
Grand Prix for Mobile in the Experience Cut:
Unfiltered History Tour, VICE Media, Instagram AR Filters by Dentsu Webchutney Bengaluru, India
Grand Prix for product and packaging design in the Innovation Cut:
Plasticoff, Whirlpool by VMLY&R Mexico
Grand jury member Madonna Badger, Founder & Chief Creative Officer of Badger Agency commented: "Being a part of a Gerety Award Jury is such an honor and a privilege. Frances Gerety was a legendary woman in advertising. And like most creative women, she appreciated great work no matter the gender of who created it. The work, however, is judged through a female lens, which is so unique and very important to our industry."
