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ADFEST has announced the winners of its ADFEST 2022 Lotus Awards, with Merlee Jayme, APAC Chief Creative Officer, Dentsu International, Manila, as this year’s Jury President.
Vinit Suraphongchai, Chairman of ADFEST, says: “On behalf of ADFEST, I would like to thank all the juries for their time and hard work in selecting this year’s winners. And thank you to all the entrants, who continue to inspire us and give us hope for the future. This year’s winners clearly reflect the promise of optimism and it is evident that creativity has been used to provide solutions, to offer relief and to signal light at the end of the tunnel.”
Eight Grande winners have been awarded at ADFEST 2022 including two Grande handed to Havas Middle East. The Grande winners are as follow:
- Branded Entertainment Lotus Grande: TBWA\Hakuhodo Inc., Tokyo for "The First Take" with production by TYO Monster/Diner, and S-14 in Tokyo
- Digital Craft Lotus Grande: Dentsu Inc., Tokyo for Unlabeled, NexusVII’s “Camouflage Against The Machines”
- Film Craft Lotus Grande: Dentsu Inc. and the production teams from Spoon Inc., Diamond Snap, Slanted, and Yuge Inc., Tokyo for "Find Your Own Way" for Otsuka Pharmaceutical's Pocari Sweat
- Media Lotus Grande: "Liquid Billboard" for Adidas by Havas Middle East and Red Havas Middle East, Dubai and production by Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paolo
- Mobile Lotus Grande: Deloitte Digital Australia, Melbourne for “Carbon Thumbprint” for Belong, with production by Collider Films, Fin Design + Effects, Squeak E Clean Studios, and Risk Sound, in Melbourne
- PR Lotus Grande: "Liquid Billboard" for Adidas by Havas Middle East and Red Havas Middle East, Dubai and production by Jack Morton Worldwide, Dubai, and Vox Haus, Sao Paolo
- Print & Outdoor Craft Lotus Grande: "No Pests Allowed" for Live Long Life's Goo Go Green by Ogilvy Group Thailand, Bangkok and production by Illusion CGI Studio, Bangkok
- Grande for Humanity: “Donation Dollar” for The Royal Australian Mint by Saatchi & Saatchi Australia, Melbourne (from Direct Lotus)
‘Liquid Billboard’ won Grande “because of its creativity, craft, and ultimately, its courage. A project that orchestrated all available media techniques to challenge a cultural problem and create a positive conversation,” said Jason Williams, Chief Creative Officer, Leo Burnett Australia, Melbourne, and Jury President of Media Lotus.
He added that it also was awarded Grande in PR “because of its intent to create a positive conservation in all platforms and tackle a cultural issue in an innovative and iconic way.”
Last but not least, Havas Middle East has also been awarded Media Agency of the Year title.
You may visit the complete list of ADFEST 2022 Lotus award winners, and winners Showcase.
