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White Square, one of the largest international creativity festivals in Europe, which contests cover the entire spectrum of the communications, marketing, branding and creative industries, announced the winners of the festival 2023.
This year, the festival received over 750 entries from communication, marketing, advertising, branding, digital and PR agencies across 35 countries. As in previous years, the largest number of entries were submitted into the Creative Contest.
The high level of judging, professional competence and impartiality in the evaluation of entries are considered one of the strengths of White Square Festival.
All entries were evaluated by 4 line-ups of international jury represented by experts from more than 40 countries. The evaluation of entries was held in two stages. In the first, the jurors determined the festival longlist, and in the second – formed the shortlists and selected the winners of the festival and nominated entries for the festival's Grand Prix.
The Grand Prix of the festival was determined by Grand Jury, which included the chairmen of the four major line-ups:
Chairman of Creative & Branding Jury, Michelangelo Cianciosi, Founder and CEO, The Bunch, Italy
Chairman of Marketing & Digital Jury, Kestrel Lee, Creative Lead / ECD, Integrated Solutions, Dentsu China
Chairman of Craft Jury, Alex Teodorescu, Executive Producer, Saga Film, Romania
Chairman of Mass Media Jury, Krassimir Papazov, Editor-in-chief of RedLink, Bulgaria.
The international jury appreciated the overall level of the festival entries and noted the strong competition this year.
Here is the list of White Square International Festival of Creativity 2023 winners
The GRAND PRIX was awarded to '#flutwein - Our Worst Vintage' by Seven.One AdFactory/Creative House + White Rabbit Budapest, Hungary
THE AGENCY OF THE FESTIVAL went to White Rabbit Budapest, Hungary. This title goes to the agency that gained the highest number of points during the judging session.
From the MIDDLE EAST, the awarded agencies are: Horizon FCB Dubai, M&C Saatchi Abu Dhabi and Grey Dubai.
> Horizon FCB Dubai won 3 Golds and one Bronze in the following categories:
CREATIVE USE OF MEDIA
Non-profit / charity
Gold
DIRECT
Non-profit / charity
Bronze
MEDIA CAMPAIGN
Non-profit / charity
Gold
DIGITAL
Non-profit / charity
Gold
MEDIA
Non-profit / charity
Shortlist
> M&C SAATCHI ABU DHABI won 3 silvers and 2 bronzes in the following categories:
CREATIVE
FILM - TV / Screens
Silver
CRAFT
FILM CRAFT -- Direction
Silver
CRAFT
FILM CRAFT – Script
Bronze
SOCIAL & INFLUENCER
Influencer Campaign
Silver
CREATIVE
FILM -Online
Bronze
> Grey Dubai won 2 bronzes in the following:
PRINT & OUTDOOR CRAFT
Art Direction
Bronze
PRINT & OUTDOOR CRAFT
Photography
Bronze
Two Lebanon-based agencies were were among the shotlist, namely, Phenomena and Joefish.
BRANDING
COMMUNICATION DESIGN
Creation of New Brand Identity
Short-list
Mori Sushi Rebranding, agency Joefish, Lebanon
CREATIVE
FILM - TV / Screens
Short-list
You Name It, agency PHENOMENA, Lebanon
Also it is worth mentioning that the jury has decided to awards two special prizes. These special prizes are usually an initiative from the jury that decides to give like a special mention and highlight the work of an agency they believe deserves a big up. The Special Prizes were as follow:
SPECIAL PRIZE FOR NON-PROFIT
'Breakchains With Blockchain' by Horizon FCB Dubai, UAE
SPECIAL PRIZE FROM MASS-MEDIA JURY
'Street Memorials' by Dentsu Creative, Philippines
